Accelerated MVP launch and secured €500K investment
Type
Knowledge-sharing platform
Services
UX/UI Design, Research & Strategy
Year
2024-2025
Role
Lead UX/UI Designer
The project
Slick+ is a corporate learning platform designed to help businesses create and share training videos efficiently. Initially launched as an MVP, the platform faced challenges related to an unpolished appearance and an unclear product strategy.
Feedback from entrepreneurship conventions highlighted the need for a professional and modern user experience to attract investors and meet user expectations.
Challenge
Key issues identified included:
Outdated UI: The design was perceived as old-fashioned and unappealing.
Complex User Flows: The process of creating training videos involved too many steps, leading to user frustration.
Investor Confidence: The platform needed to project reliability and scalability to attract funding and establish a strong market presence.
Support from Enterprise Ireland underscored the importance of meeting global usability standards to facilitate international expansion.
Before and after
Process
Employing Lean UX and Agile methodologies, the project emphasized collaboration and user-centered design:
Sprint-Based Execution: Operated in two-week sprints, allowing for continuous alignment and iterative improvements.
Stakeholder Education: Guided founders through UX best practices, fostering informed decision-making.
Research & Testing: Conducted heuristic evaluations and user testing to refine core user journeys.
Iterative Prototyping: Rapidly designed, tested, and validated new interfaces and interactions prior to development.
Solution
The redesign focused on delivering a modern, intuitive, and professional user experience:
Material Design 3: Transitioned to a sleek and scalable design system.
Refined User Experience: Simplified the video creation process, reducing steps and cognitive load.
Clearer Information Architecture: Organized content to enhance navigation and usability.
Visual Identity Enhancement: Moving away from excessive gradients to a more consistent, tech-driven aesthetic with a solid color scheme that reflects professionalism and innovation.
The chosen primary brand color, deep purple, was carefully selected to align with the tech and corporate environment, balancing modernity, credibility, and innovation while maintaining a distinct identity in the business learning sector.
Outcome
€500K Investment Secured
Funding from Enterprise Ireland facilitated platform scaling and development.
Reduced friction in video creation, leading to higher user satisfaction.
Elevated Platform Perception
Improved credibility among investors and enterprise clients.
Modern look
transforming the platform into a professional experience, aligning with industry standards and investor expectations.
Following the first milestone of securing €500,000 in investment, Slick+ has continued to grow and refine its platform. Now, after one year, the project is actively working towards its next major milestone—securing €1.2 million in investment to further expand its offerings and continue scaling.
This additional funding is not only fueling platform improvements but also allowing for continued expansion of the internal team, ensuring that Slick+ remains a leading solution in the corporate learning space.
